Does Https Impact SEO? | Importance Of SSL In SEO
Hello friends, welcome back to our website. I am sure you all will be doing great. Today, I am going to TALK about the importance of SSL in SEO or Does https impact SEO and how helpful they are for you? And most importantly what are they?
Need for protection is getting high day by day whether it is about our home security, or on phones apps and same goes for website security.
A secure website can save you from cybercrime and hacking. Therefore, to know about SSL and SSL website is essential for your own safety.
There is a bonus for you in the end because I am going to tell you about an amazing tool that will make your life easier. It is an SEO tool that will help you in analysing your website or any of your competitor website.
What is SSL Certificate And Should You Implement It
- In short, SSL (Secure Sockets Layer) is a security measure for a website. They are basically installed on the webserver in the form of small data files. It makes sure to build a secure connection for your website from a web server to the browser.
- SSL is encrypted technology and the actual purpose of it is to make the website secure when it is passing through the internet from one computer to another computer.
- It will help you in protecting all kinds of your data from your credit cards to email addresses or any other information related to your website.
- SSL certificate is also known as Digital Certificate. A Certificate Authority has issued it to make the purchaser identity authentic.
- Certificate Authority: CA is a trusted third party that generates and issues the SSL certificate for websites.
- It does not only help you in securing your data but let the user know that their data is safe from hackers and confidential.
You should definitely implement the SSL certificate on your website. However, you should know about the type of SSL certificate before you implement it. So keep reading on.
Types of SSL Certificate and Which one You should Choose for Your Site
Three types of SSL certificate are available.
- Extended Validation (EV SSL)
- Organization Validated (OV SSL)
- Domain Validated (DV SSL)
All three certificates have the same encryption level. The only difference between these three certificates is the process of review and verification processes needed to obtain the certificate. The look of the every SSL certificate in the browser bar is also changing.
#1 Extended Validation SSL Certificate
EV SSL certificate is the most expensive and secure, because of human involvement. The level of verification for this certificate is most strict from all other levels. The CA (Certificate Authority) is in charge to check the right of the applicant. They also ensure that if the organization is aware of the SSL certificate request and then approved it with a few weeks after all vetting.
These steps of the verification process required before issuing a certificate:
- Ensure the physical location, legal and operation existence of the applicant
- Verify that the identity of the applicant matches the official records
- Ensure that the applicants have rights to use the domain
Every web browser shows an SSL certificate with different interfaces like green font or green bar. Although Chrome has changed the view recently. It is best for eCommerce websites.
Indicate: It displays the company name in a green bar and displays the secure padlock.
Chrome
Firefox
#2 Organization Validated (OV SSL)
It is less expensive as compared to an EV SSL certificate. The main purpose of organization validated SSL certificate is to encrypt the user sensitive information during a transaction. OV SSL certificate also has a high guarantee similar to the extended validation SSL certificate. It is best for business and non-profit websites.
In this process, CA investigates the organization for validation but not very deeply. Contact the organization to check its authenticity. It will take a few days in the whole process. The expense of organization validation (OV SSL) certificate is more than a domain validation certificate.
Indicate: Display the secure padlock and in the display company name will be indicated for indication.
Chrome
Firefox
#3 Domain Validation Certificate
It is one of the cheap validation certificates. Most of the website holder use this certificate when their budget is low.
- Domain validation certificate comes at the lowest level of validation certificate.
- There is not any strict verification involve in this certificate.
- CA just check that the organization has control over the domain.
- This verification process is usually done via email.
- There is not require any copy work to submit to the company. T
- he time requires for this certificate is only a few hours.
- There is no human involvement involved in the validation process.
It is the most inexpensive type of certificate. This certificate is recommended to use when security involvement is not a concern. It is best for social website and blogs.
Indicate: Its display the secure padlock
Chrome
Firefox
And if the website will be not secure their indication could be like this.
What is HTTPS
You have surely seen this HTTP (http://) or HTTPS (https://) in every URL.
If you are interested in learning about internet security then you should definitely read this till the end.
Https (
Hypertext Transport Protocol Secure, or Security) is a version of the standard web transfer protocol (HTTP). Http add a layer of security of data in traffic through (SSL) a secure socket layer or Transport Layer Security (TLS) protocols. TLS is the new version of SSL. Https basically shows that the website is secure.
Https is a protocol that secures communication between browser and web server.
A hacker can easily hack the communication between browser and web server when it will be on an Http website. Because communication is in hypertext format. Hence when it would be over https website then communication would be saved because it is in an encrypted format.
- Htpps stop hacker from reading and modifying the data.
- Hacker is not able to use encrypted data
- Https ensures cyber safety
- Htpps also help with SEO
IS SSL Certificates Important for your Website?
Yes! It is important for your website or any website too.
You might be probably thinking that it is not necessary for you because your website does not need any credit cards requirements or any sensitive information. Although it is crucial to secure your personal information, it has become important for each website to secure their website using SSL.
If your website will be secure then the user will trust your website too because SSL is the symbol of trust for your users. As we all know cybersecurity crimes are arisen in past years and the new user is aware of this fact too.
In case your website has not SSL certificate yet then make sure to get it.
Well, now all the search engines like Google, Yahoo and Bing have started using the presence of SSL certificate as a ranking factor. This clarifies that it will leave an impact on your website SEO too.
How Https/SSL Impact SEO
There is both a direct and indirect impact on SEO of SSL certificate.
Google search engine has announced in 2014 that there will be a slight boost impact on their ranking because of an SSL certificate. This is a direct impact on SEO because of a secure website.
In 2015 Google declares that if there will be tie break between two websites. For example, two websites are equal in competing but one website is https secure and the other is not then google will rank https website ahead than others.
There are different indirect impact too. As for example the bonus rate (the % of people come to your website and leave it immediately) has an impact on your website overall ranking.
If a user comes at your website and notices that there is no secure flag or https then he/she can leave right away. Because they will not feel secure to trust your website. In brief, if your bonus rate will be high then it will leave a negative impact on your website and your website ranking will go down.
Users will be stick to your website for a long period of time if they will feel secure.
How to Check the SSL Certificate
It is not difficult at all, as I mentioned at the beginning that I am going to tell you about a tool that will help you analyse your website free.
Go on this link and submit your website. As you can see in the image below that you have to enter your website in the given box and press submit button.
when you will submit the URL then a new page will pop up with this type of image. The green tick shows that it is a secure website. As you can see in the below image.
It is really a simple and helpful tool that will help you in your blog ranking and analysing it. You can check up on your competitors too and what they are up to.
In my future articles, I am going to discuss in detail about this tool that how amazing it is and how it could make your life easier. You don't have to go on a different website to check on various things. This one tool will give an answer to all of the questions related to SEO.
Conclusion
In this modern digital era, cybersecurity is so important. Everything is available on the internet to buy from households things to industries machinery. So it is good to verify that you are using an authentic website. Unsecure website will pop up with "not secure" warning icon. Make sure to buy something from the https website that has an SSL certificate.
There are three types of SSL, but you have to choose what is best for you and as I mention above that what certificate is better for your website. SSL certificate gives safety and confidence to website visitors. Your consumer will trust your website over your competitors if their website is not secure.
Keep visiting our website for more beneficial content.
What is DA (Domain Authority) & PA (Page Authority) and Role of Moz Rank in SEO
Hello everyone, welcome back to our website and I hope you are getting along with your life pretty well. I always try to discuss the latest tools of SEO that help you in growing your business and set you on top of the search engine. Today I am going to talk about a new topic that is “What is DA And PA & Role of Moz Rank in SEO”.
Moz Rank is an SEO tool that measures your website links popularity score. But most of the marketers are using it to track the search engine result page (SERP) ranking of different website pages and the whole website.
Keep in mind that Moz rank metrics have not any link with Google Search Engine but these are MOZ metrics.
DA and PA are two terms used by Moz to give the score of your website and all the other pages of the website. You can examine the Domain Authority (DA) and Page Authority (PA) of your website and compare it to your competitors and build SEO strategies to compete with your opponents.
DA is GLOBAL, one domain on the whole internet but PA is LOCAL to your individual site.
So let's jump into it and discover in further detail about it.
What is Domain Authority (DA)
DA is a parameter of Moz, that helps you to predict the search ranking score of your website. That score will analyse how well a website will rank on the search engine result pages (SERPs).
Check the Technical Definition of DA on MOZ website
Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a "best fit" algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as standards to scale against.
The range of domain authority score is one to 100. The higher score DA website would have high chances to rank quickly. So keep an eye on your website and check it daily to know about the score of your website.
There are different factors included to calculate the DA:
- Linking Root domains.
- Number of total links.
- Ranking Strength.
Moz has recently updated their way of calculating metrics and Moz DA 2.0 update is quite amazing as compared to the old version. People are going crazy over it because now it is more reliable with much better indication. It is helping people in many ways for their business growth.
What Is A Good Domain Authority (DA)
There are sites that are leading on the online web for ages, because of a large number of high-quality external link and their quality content. Their DA is high, like Google and Wikipedia.
But the small business website has low DA because of few inbound and external links. When a new brand starts a website they always have to start with a 1 DA score.
For this reason, New websites take time to reach 70 to 80 DA scores. You should first perform a website audit of your competitors' sites.
Hence, MOZ is a comparative tool there is no good and bad Domain Authority.
So, DA (Domain Authority) just predicts the rank ability of your website. You should not make this only goal to just increasing in your DA score. There are many other factors that you should keep in mind too. Keep track of your competitors metrics and do a comparison between them. AND make an aim to compete your competitor's DA score.
What is Page Authority (PA)
- PA is another parameter of Moz. It predicts how specific your page will rank on search engine rank pages (SERPs).
- The score of PA is from one to 100. If your PA score will be higher then it will be easy to rank.
- There are dozens of factor that take care of this process and measure the strength of each page.
How is Page Authority (PA) scored
100 points of the algorithm scale used to calculate the score of PA. There are hundreds of cases and reports out there that shows that it is easy to increase score from 30 to 40 than it is to increase from 70 to 80.
Where you can find DA and PA?
You can find DA and PA on
MozBar website and through our online SEO tool.
Moz has incorporated with tons of SEO online tool, they are providing you DA and PA on their sites.
How to use these metrics in SEO?
Two things you need to consider are:
- Examine whether google is ranking links and pages
First and formest you need to figure out the content in that page. Especially, the length of your webpage and compare it with your own website. Then check out the DA of it. Most of the time the top result contain high DA of (60-70) or +. This would suggest that you have to need dozens of quality links to be at the top of the chart.
Otherwise, there would be chances that top pages have a little DA score and just because of a good article.
Currently, this is common now.
- Look at the individual pages and rank them according to PA
For the individual pages of your website, you can track them by their PA score or by individual page. Sometimes a page is working well but there PA is down. So don’t bother about this much and add some quality links to push your page up the top.
Focus on good internal links that can boost your page and provide value to the readers.
IS MozRanks Important for your SEO?
Yes! It is important for your SEO to know about the DA and PA of your website.
But there is another side of the story that don’t make it your only priority. There are other important things that you have to keep in mind while doing the SEO of your website.
Basically, all of these ranking tools are coming into existence to replicate the search engine ranking algorithm.
Companies like Moz, Majestic, Ashref’s and SEMRUSH have invested significantly to bring us an accurate result. They all are working hard in calculating the back of data and providing insight into how well your website might rank against your competitor.
MozRank is the most used tool on the web and therefore I am going you to introduce a free tool that will provide you with a DA and PA of your website free with many other SEO tools too.
MozRank can help you with the following:
- Ideal for finding your competitors
- Finding out who links to your competitors
- Perfect SEO guide
What Moz DA measure?
- Moz is well known for measuring links.
- Moz does measure inbound links of your website that are coming from other sites to your specific pages.
- Inbounds links to any of your subdomain
- Measure the unique domain and total numbers of links pointing at your website
- Moz takes all of the data from their own link to explore the tool
How to Check your MozRank
There is nothing hard you have to do to check the DA and PA of any website. The first step is to go on Seo Analytic tool. You can use it to access the Alexa ranking, MozRank, webpage size and many more.
This tool will give you a quick glance of your website in just a single click. This is a free tool and will give you tons of information about your website is doing. A major part of this tool is to help you in achieving better positions in search engines.
- This is an overview of the tool.
- Now you have to enter your website in the given box. As you can see in the image with the help of an arrow.
- Click on the Analyze website to get the result.
- This is how your result will be displayed.
Advantage of using:
- Reliable indicator
- Aware of the fact that how well you will perform against your competitors
- You can find about the web position in any search engine
In addition, the social network also influences the DA and PA of your website. You should definitely check the
social network links too. Keeping track of their values are worth considering.
Companies like Moz and all the other online SEO companies have invested heavily to build the trusted platform for website holders and marketers, where they can analyse their websites. They are trying to mimic the Google search engine to bring the insight of how well your website ranks against a competitor.
Moreover, It is clear that all MozRank can help you in growing your business. But keep in mind that doesn’t make it just your only measurement.
Use all other strategies to make your website visitors increase. Combined it with other tools like Alexa Rank and others to research your competitors SEO and marketing strategies.
Let me know what SEO tools do you use except MozRank for your website and which one is your favourite. Or is there any tool you want me to discuss. I really love to hear from you. Comment below and share your experiences.