Modern digital business needs reliable feature flag management. You probably already know that since you're here reading this article. Read it in full, then, and discover what to expect from a real-deal feature management software your company can most certainly benefit from.
What are feature flags?
Feature flags, also known as feature toggles, are a software development best practice that enables developers to safely and rapidly roll out new features in production. Feature flags provide teams with the ability to easily turn features on or off without having to deploy new code. This allows teams to quickly develop, deploy, and run experiments on their application while minimizing the risk of an unstable deployment. Feature flags can also be used to enable A/B testing and canary releases.
Feature flags management tools
Releasing new features confidently is a goal. Many development companies aim at it, but at the same time they want to avoid a crisis that usually comes from bad execution of new ideas. Any software can be ruined by a single update, you know. What's more, modern consumers will not hesitate to ditch a product with faulty functionality. Restoring confidence is sometimes more difficult than building an app from the scratch. That's why the digital industry must be cautious. Luckily, a pro feature management tool can reduce the risk by providing means for delivering new features available to users selectively and with a certain amount of subtlety.
The above allows test execution, including A and B testing. Different user segments provide responds that are often negative, but they are valuable. Smart feature deployment is all about getting the data from the user-side, making adjustments without a massive crisis in case of a failure. This is why a good feature management software is an essential investment for any serious company from the digital industry.
How to recognize the best feature management platform?
There are many feature management tools out there, but not all of them are actually worth their price tags. The thing is, it must be a comprehensive product. Feature releases can become a complicated process, especially when software development teams work on large projects that consist of layers upon layers of code. It is not unusual these days that a digital endeavor is, in fact, a cluster of products cooperating with each other. Therefore, truly the best feature management software ought to provide an ability to control all these processes. A surprisingly cheap or even free feature flagging platform will be limited to basics only. Basics, however, are not enough nowadays.
Reliability is crucial, of course. Complex feature release management mustn't be based on unstable solutions. An experimental feature itself has a right to be faulty, but a tool that delivers it must be tough as nails. So, where to find professionally complete and reliable feature flagging software? Try this address for starters: https://www.getunleash.io/feature-management.
